Emma Watson is Prada Beauty

Emma Watson has just announced her directorial debut for the house of Prada. Not only is she the new face of their new fragrance “Paradoxe”, but she is also showing off her new hairdo. For the collaboration with Prada, Emma is sporting a twiggy-esque pixie cut, an orange blouse, and black eyeliner.

Emma also mentioned on her Instagram :

“When Prada asked me to be the face of their new fragrance campaign, I asked if I could direct it. Months later, and I'm able to share the results of the faith they shared in me, with all of you. I can't wait to share this piece of my art, and hope that you enjoy it as much as I enjoyed making it”.

Courtesy of Prada Beauty

One can only speculate, but word hast it that the fragrance is a fresh blend of floral and amber notes, evoking femininity and the paroxysms of sensuality. Paradoxe will be available on the official website starting from 26 august in four bottle sizes 30ml, 50ml, 90ml, and 100 ml.

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